Samantha DeRose named vice president at The McRae Agency

Staff Reports | Digital Free Press

The McRae Agency has promoted Samantha DeRose from executive public relations account manager to vice president.

In her new role, Ms. DeRose will continue to oversee client relations, provide strategic direction and execute creative campaigns to build buzz, drive growth and engagement, according to a press release.

“Samantha is a rare bird in this industry — she is the complete PR, marketing, and digital media package,” said Beth McRae, president and CEO of The McRae Agency. “Her ability to craft compelling stories, build relationships with national top-tier, niche industry trades and local-market journalists and develop strategies and ideas that differentiate brands from their competition is what has set her apart and earned her the new role.”

— Beth McRae, president & CEO

Ms. DeRose joined The McRae Agency in 2016 and has since played a key role in helping clients build brand awareness through digital and traditional media relations, integrated social media strategies and influencer partnerships, the release states.

“Being at The McRae Agency has helped me achieve so many milestones in my career,” she said. “I can’t express enough how grateful I am for my fearless leader, Beth McRae, who has challenged me, mentored me and helped me prepare for this next step. I’m excited to continue growing here and I couldn’t be more grateful to now serve as vice president.”

The McRae Agency launched in 1995 and has served a range of clients from startups to well-known brands like Google, Red Bull, KB Home, Kingspan and Discount Tire. As a “generalist” firm, the award-winning team offers a diverse set of media relationships and professional contacts.

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