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Shoeleather Journalism in the Digital Age

Shoeleather Journalism
in the Digital Age

Cactus on transparent background
The Arizona Digital Free Press is an unbiased news organization founded by Valley Journalist Terrance Frederick Thornton II. The vision of the Arizona Digital Free Press is simple: To forge a digital-only, sustainable news organization focused on expert reporting at City Hall, enterprise coverage of the business community — and help promote efforts trying to make the world a better place through FREE PRESS philanthropy.

The focus of this news organization is journalism, at the Arizona Digital Free Press we will not be advocates for issues, a purveyor of right or wrong but rather a company focused on seeking the truth no matter the outcome. The Digital Free Press reports the Local News That Matters.

The Mission Statement: A digital free press bound by three principles: equitable access to information, honesty in all dealings internal and external, and the regular generation of local journalism that matters. The Digital Free Press is an organization of journalists — for journalists — to serve the public well.

The Business Model: A free digital-only content platform focused on access to local journalism at City Hall and expert reporting and commentary regarding all things business. Providing a dual mission to highbrow City Hall and news coverage, a place for genuine, data-driven business and real estate reporting you can trust, and finally, a repository of market data and analysis every consumer ought to know.

The Arizona Digital Free Press Promise:

  • To deliver unbiased City Hall reporting that matters to local residents;
  • To Provide the Phoenix and Scottsdale business community a neutral source for information and commentary; and
  • To provide a digital content platform for local journalists to provide content and be paid a fee in addition to revenue generated from page views.

 
Arizona Digital Free Press Collective:
The Arizona Digital Free Press Collective is a true innovation in the business of digital media. Instead of taking 100% of proceeds the Digital Free Press Collective provides a profit-share plan based on real-time analytics. Like an artist allowing his or her music to be played on a platform, the amount of activity garnered will translate into more revenue for the artist but in our case, the journalist.

Cactus on transparent background
The Arizona Digital Free Press is an unbiased news organization founded by Valley Journalist Terrance Frederick Thornton II. The vision of the Arizona Digital Free Press is simple: To forge a digital-only, sustainable news organization focused on expert reporting at City Hall, enterprise coverage of the business community — and help promote efforts trying to make the world a better place through FREE PRESS philanthropy.

The focus of this news organization is journalism, at the Arizona Digital Free Press we will not be advocates for issues, a purveyor of right or wrong but rather a company focused on seeking the truth no matter the outcome. The Digital Free Press reports the Local News That Matters.

The Mission Statement: A digital free press bound by three principles: equitable access to information, honesty in all dealings internal and external, and the regular generation of local journalism that matters. The Digital Free Press is an organization of journalists — for journalists — to serve the public well.

The Business Model: A free digital-only content platform focused on access to local journalism at City Hall and expert reporting and commentary regarding all things business. Providing a dual mission to highbrow City Hall and news coverage, a place for genuine, data-driven business and real estate reporting you can trust, and finally, a repository of market data and analysis every consumer ought to know.

The Arizona Digital Free Press Promise:

  • To deliver unbiased City Hall reporting that matters to local residents;
  • To Provide the Phoenix and Scottsdale business community a neutral source for information and commentary; and
  • To provide a digital content platform for local journalists to provide content and be paid a fee in addition to revenue generated from page views.

 
Arizona Digital Free Press Collective:
The Arizona Digital Free Press Collective is a true innovation in the business of digital media. Instead of taking 100% of proceeds the Digital Free Press Collective provides a profit-share plan based on real-time analytics. Like an artist allowing his or her music to be played on a platform, the amount of activity garnered will translate into more revenue for the artist but in our case, the journalist.