Phoenix Theatre Company provides space for traveling artisans
Staff Reports | Digital Free Press
The Phoenix Theatre Company has purchased a downtown apartment complex, which representatives there say, is the second multifamily complex owned by the nonprofit organization.
The apartments will house directors, designers, performers and apprentices. The first apartment building was bought in 2014, has 24 units and is about a mile from the theatre, according to a press release.
“We are very fortunate to have found this complex at the right time as we embark on a significant growth period as an organization,” said Vincent VanVleet, executive director at The Phoenix Theatre Company.
“We’ve been looking for a new property for about a year. This complex is a niche property that fits our unique needs perfectly and will help us expand our organization, increase revenue and attract more talent to our theatre both now and in the future.”
Built in 1961, the newly acquired property, found at 1422 N. 5th St. in Phoenix, is just a few blocks from The Phoenix Theatre Company.
The property is a 36-unit, garden-style apartment community about 25,000-square-feet in size. Completely remodeled in 2022, the multifamily property consists entirely of one-bedroom units and includes an environmentally conscious modern solar system for energy saving efficiency. It also has laundry facilities in each unit and a resort-style swimming pool.
“This is the ideal time for us to purchase another building,” said Michael Barnard, producing artistic director at The Phoenix Theatre Company. “With the groundbreaking of a new 500-seat theatre just weeks away, and a renewed focus on bringing pre-Broadway work to the Valley, it is essential we have housing to accommodate the creatives that come along with these exciting new projects.”
Phoenix Theatre Company bolsters production infrastructure with housing
The Phoenix Theatre Company is undergoing its first major renovation in 10 years, expanding the mid-size Hormel Theatre from 250 seats to 500 and adding cutting-edge technology perfect for pre-Broadway production opportunities in the future. Groundbreaking is scheduled for next month, with the renovation expected to be complete in spring 2025.
Donny Peper, partner at Clear Commercial Advisors and board member at The Phoenix Theatre Company, helped facilitate the apartment complex purchase for the nonprofit organization.
“Representing the theatre, my aim was to secure a valuable space to house talented artists and enrich Phoenix’s vibrant arts scene,” he said. “My bond with The Phoenix Theatre Company runs deep so it was an honor to align my expertise in commercial real estate with the theatre’s vision and support their creative aspirations as they take on new and exciting opportunities.”
In addition to housing talent and creative members of the theatre community from across the U.S., the apartment complex will also serve as a revenue source for the nonprofit organization, with more than half of the units housing Valley residents.
“In the past, we have often had to use short-term rentals, or Airbnb, to house talent who have come from other states, but unfortunately this comes at a significant cost to the theatre,” said Matt Schaefer, managing director at The Phoenix Theatre Company. “It is challenging to navigate logistics for rehearsals and performances when a show’s cast is spread across the Valley. This new housing complex helps alleviate a lot of those headaches.”
The new apartments will also serve as housing for future apprentices in The Phoenix Theatre Company’s apprentice program. Each year, more than a dozen recent college graduates from across the U.S. compete for the opportunity to participate in a year-long, hands-on learning opportunity with the theatre. They work directly with tradespeople to put into practice what they learned in school, including lighting, sound, scenic design, costume design and more.
“This property acquisition is just the beginning of our mission to attract and retain top-tier talent and bring writers, directors, performers and artisans to Phoenix and expose them to the impressive work we are doing at The Phoenix Theatre Company,” Mr. VanVleet said.