Staff Reports | Business & Commerce
The James Agency, an integrated marketing firm, announced a strategic shift in its business model to become a marketing consultancy focused on balancing artificial intelligence with human insight.
According to a press release, the change moves the agency beyond a deliverables-first approach to emphasize strategy, foresight and measurable outcomes. The goal is to help brands adapt to evolving technologies and consumer expectations while maintaining purpose and trust.
“As AI becomes more prevalent, human intelligence has never mattered more,” said Ms. Veronique James, founder and CEO of The James Agency. “Technology can accelerate production, but it cannot replace discernment, empathy or creativity. Our clients need partners who can think strategically, interpret change and build brands that last.”
To help lead the transition, Ms. Phoebe Glawe-Sergent has joined the agency as director of client experience. She will oversee the shift and champion a client-first philosophy. Glawe-Sergent brings more than eight years of marketing experience and holds a master’s degree in education from Arizona State University.
“I’m honored to help guide this new era at TJA,” said Ms. Glawe-Sergent. “AI gives us new tools, but it is human perspective that drives connection and trust.”
Glawe-Sergent joins a leadership team that includes President Ms. Megan Simoes, Chief Creative Officer Mr. Shane Tang and Creative Director Mr. Darren Simoes.
Founded in 2005, The James Agency will mark its 20th anniversary in 2025. The agency has been recognized by Inc. Best Workplaces and Inc. 5000’s list of fastest-growing privately held companies.
