Staff Reports | Business & Commerce
The company behind the early expansion of gigabit internet service is formally rebranding as GFiber, shortening its name as it continues to expand its fiber‑optic footprint.
The company has used GFiber as its primary name for more than a year, and the announcement makes the transition official, according to a press release.
While the name has changed, company leaders said its service offerings and pricing structure remain the same.
GFiber is available in Mesa, Chandler and Queen Creek, with service planned for Tempe and Apache Junction. The brand launched as an experimental effort to test how communities would respond to widespread access to high‑speed fiber‑optic internet and has since expanded nationally.
“GFiber is a reflection of our brand’s personality, fast, easy, and always looking ahead,” said Melani Griffith, chief growth officer of GFiber.
“For the last eight years, this management team has been working to create the internet service that we all want to have, one that you might actually love, and we’re building on that every day as we head into our next chapter. We are looking forward to continuing that journey for years to come.”
Company officials said the transition comes during a period of growth driven by customer demand for higher speeds and more reliable connectivity.
Since its beginnings within Google and later as an Alphabet venture, GFiber has focused on residential internet service designed for a range of users, from casual browsing households to higher‑capacity needs.
GFiber currently offers multiple symmetrical upload and download speed options, including 1‑gig, 3‑gig and 8‑gig plans. Its Home and Edge plans include Wi‑Fi 7 routers and mesh extenders at no additional charge.
The company also emphasizes consistent pricing for new and existing customers, with no contracts or data caps. Officials said GFiber’s gigabit base pricing has remained unchanged since 2012 and does not include fees for equipment, installation or service.
GFiber has also upgraded its optical network to 25‑gig passive optical network technology as part of its long‑term infrastructure planning, positioning the system to accommodate emerging demands such as higher‑resolution streaming, competitive gaming and remote work applications.
Company leaders said the rebrand reflects how customers already refer to the service while maintaining the same operational focus.
