Staff Reports | Business & Commerce
Diversified Partners has announced plans for Williams Station, an entertainment-anchored development at the northeast corner of Loop 202 and Dobbins Road in Laveen.
The $50 million project will feature retail, dining and entertainment in a walkable setting designed to reflect the area’s Southwestern heritage. Named for the Williams family, longtime owners of the property, Williams Station will combine local character with modern amenities, according to a press release.
“Williams Station represents the next evolution of Laveen’s growth, a place where families can gather, dine and enjoy entertainment without leaving their own neighborhood,” said Walt Brown Jr., founder and CEO of Diversified Partners. “Our goal is to build something that feels true to Laveen’s roots while adding real value to its future.”
The development’s anchor tenant, The Rush Funplex, will bring an indoor family entertainment center offering bowling, go-karts, laser tag and arcade games. Williams Station is expected to create 150 to 200 jobs across retail and entertainment tenants.
Designed in collaboration with the city of Phoenix, the project will include pedestrian connectivity, bike-friendly access and community gathering spaces with shaded walkways, electric bike charging stations and desert-adapted landscaping. RKAA Architects will design the project using stone and wood accents, native plantings and high-efficiency lighting.
Confirmed tenants include The Rush Funplex, a drive-thru café, a national burger restaurant, a veterinary clinic, a car wash, an automotive service shop, a convenience store with fuel and a home improvement retailer. Additional tenants will be announced later.
Groundbreaking is scheduled for the third quarter of 2026, with most tenants expected to open by the first quarter of 2027.
