Staff Reports | Business & Commerce
As the book publishing industry continues to shift in response to changing media consumption, creator‑driven platforms and increased demand for long‑term audience engagement, LAVIDGE has launched InkFox Publicity (a LAVIDGE Co.), a new publicity firm focused on the industry’s evolving needs.
The launch marks an expansion of LAVIDGE’s literary publicity practice and builds on more than a decade of work with authors, publishers and media outlets, according to a press release.
“Publishing is at a crossroads,” Anne Robertson, managing director of InkFox Publicity and a longtime publicist, journalist and PR strategist, said. “Traditional book publicity models are no longer enough. Publishers and authors need strategies that build credibility, support discoverability across channels, and create momentum that lasts beyond launch week.”
InkFox Publicity will serve publishers, hybrid presses and professional, indie and self‑published authors. The firm’s work includes strategies that incorporate media outreach, discovery platforms, thought leadership and long‑term visibility to help books reach audiences in a crowded marketplace.
“InkFox is a natural evolution of our agency and our clients’ needs,” Ms. Sandra Torre, LAVIDGE co‑president and CFO, said. “As publishing continues to change, we see enormous opportunity to enhance how we support publishers and authors navigating both the challenges and the possibilities of today’s media environment.”
The launch also represents an internal growth milestone for LAVIDGE, underscoring the agency’s focus on specialization and innovation.
“The new brand combines the agility of a boutique literary firm with the strategic depth of a full‑service, creative agency,” Mr. Bob Case, LAVIDGE co‑president and chief creative officer, said.
“Our logo showcases our approach — symbolized by the clever fox — aimed at sustained visibility and meaningful audience and reader engagement,” he added.
