Kennedy: Bell Bank remains dedicated to ‘Phoenix community’
Staff Reports | Digital Free Press
Bell Bank has ended its partnership with Legacy Sports USA as the naming rights partner of the 320-acre multi-purpose sports facility in Mesa, formerly known as “Bell Bank Park.”
The facility, which broke ground in October 2020 and opened on January 7, 2022, is owned by Legacy Cares and operated by Legacy Sports USA.
Legacy Sports USA and Bell Bank agreed to a multi-year naming rights deal in September 2021 for the facility that had been known as Legacy Sports Park.
Following various defaults under the naming rights agreement, as well as public reports of financial concern at the facility, Bell Bank notified Legacy Sports USA in November 2022 that it was terminating the agreement as the naming rights sponsor.
Bell Bank is working with Legacy Sports USA on the removal of Bell Bank’s name from the facility and digital channels.
“Bell Bank remains steadfast in our commitment to the Phoenix community,” said Kyle Kennedy, Phoenix president and Arizona banking director for Bell Bank. “And we look forward to our continued work with and support of organizations making a positive impact in the communities we serve.”
Bell Bank, officials there say, had no control or influence over the operations, budget or management of the facility, nor did it make any debt or equity investment in the facility or any of the affiliated entities. Bell Bank’s sponsorship included name and brand use by Legacy Sports USA on the facility and in communications only, a press release states.