Shoeleather Journalism in the Digital Age

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PXG issues $1M matching challenge benefiting Team Rubicon for California wildfire relief efforts 

Photo of Team Rubicon
Tim Norman, VP of People Operations at Team Rubicon, surveys the aftermath of the Eaton Fire near his home in Altadena, Calif. Though Tim’s home was spared, the fire left a mark on his neighborhood, impacting his immediate neighbors. (Submitted Photos/DigitalFreePress)
Funds will help Team Rubicon expand its operations in California
Staff Reports | Community Updates

PXG, the global golf equipment and apparel brand with locations in Scottsdale and Mesa, announces a significant commitment to match donations dollar-for-dollar up to $1 million for Team Rubicon to aid in the ongoing efforts to combat the devastating impact of recent wildfires in California.

This initiative underscores PXG’s ongoing commitment to supporting the communities it serves, especially during times of crisis, according to a press release. 

Team Rubicon, a veteran-led humanitarian organization, mobilizes military veterans, first responders, and civilian volunteers to assist global communities before, during, and after disasters and crises. In response to the catastrophic wildfires that have threatened lives and properties across California, Team Rubicon has been on the front lines, providing critical assistance and resources. 

Volunteers, Team Rubicon calls them Greyshirts, are easing the burden of first responders with survivor education and supplies distribution. Greyshirts also performed just-in-time mitigation to reduce the risk of future wildfires in Southern California. Team Rubicon is set to continue with assistance for the community for the months and even years ahead. 

“Seeing the destruction caused by the wildfires has left us heartbroken,” said Bob Parsons, founder of PXG and The Bob & Renee Parsons Foundation. “As a company deeply rooted in California’s golfing community, we feel a strong responsibility to support our neighbors during this challenging time. By matching donations to Team Rubicon, we hope to amplify the impact of this relief effort and encourage others to join us in bringing assistance to those affected by these unprecedented wildfires.” 

Renee Parsons, CMO of PXG and co-founder of The Bob & Renee Parsons Foundation, added, “We have witnessed firsthand the incredible work that Team Rubicon does, not only during natural disasters like these wildfires but also as part of hurricane relief efforts and during the COVID-19 pandemic. Their dedication to rebuilding lives and communities is inspiring, and we are honored to support their efforts in this time of need.” 

The matching fund will help Team Rubicon expand its operations in California, providing the necessary resources for on-the-ground support, recovery efforts, and rebuilding initiatives. The funds will be utilized for logistics, supplies, and volunteer operations to ensure that those affected receive the aid they most urgently need. 

Team Rubicon was founded following the Haiti earthquake in 2010, the organization has grown to more than 180,000 volunteers across the United States and has launched over 1,200 operations domestically and internationally, officials say.

“PXG and The Bob & Renee Parsons Foundation continue to invest in our mission, allowing us to assist more communities,” said Team Rubicon CEO Art delaCruz. “Los Angeles is where we are based, and we are committed to our neighbors along with those impacted by disaster across the nation. This is just the beginning of our work in Southern California, we are ready for the long haul.”

PXG encourages people to step-up to contribute to the relief efforts in whatever way they can, as every dollar donated will be matched up to $1 million. Together, we can help restore hope and rebuild lives in the wake of this disaster.  

To make a donation or to learn more about Team Rubicon, visit https://teamrubiconusa.org/.

For more information about PXG, visit www.pxg.com.  

Greyshirts with Team Rubicon sort donated food and assemble family food boxes at the Los Angeles Regional Food Bank on the organization’s 15th Go-Day, Saturday, Jan. 13. The food assistance will support residents experiencing food insecurity, including those impacted by recent California wildfires.

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