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Paradise Valley Town Council agrees to move forward with Doubletree Ranch Road beautification pursuit

Photo of Doubletree Ranch Road
A view of the proposed beautification project and monument sign at the intersection of Scottsdale and Doubletree Ranch Roads. (Submitted Graphic/DigitalFreePress)
Doubletree Ranch monument design gets nod from Paradise Valley Town Council
By Terrance Thornton | Digital Free Press

A first impression can last a lifetime.

Paradise Valley Town Council Thursday, June 27, held a special session to come to terms with design aesthetics for a beautification project — and installation of a new monument sign at Scottsdale and Doubletree Ranch roads.

Updated costs show the anticipated project should not exceed $530,000, meanwhile the latest iterations of the proposed Doubletree Ranch Road entry monument, which were designed by consultant Kimley-Horn, materialized from a December 2022 meeting when five conceptual plans were presented to Town Council.

Paradise Valley Town Council, earlier this year during a February 2024 work session discussion, spoke at length regarding proposed plans for a screened wall and monument sign at the Doubletree Ranch Road intersection — a roadway that straddles both municipalities of Scottsdale and the Town of Paradise Valley.

Those discussions have been ongoing these past few months with members of Paradise Valley Town Council, yesterday, agreeing to move forward with a concept for both beatification and installation of a new monument sign at Doubletree Ranch Road at the June 27 public hearing at Town Hall, 6401 E. Lincoln Drive.

“I am glad to see this moving forward,” said Paradise Valley Councilman Scott Moore during the public hearing. “This has been part of our CIP [capital improvement plan] project for some time — I am in favor of moving this thing forward.”

Moving forward at Town Hall are plans that include a hybrid design for the walls and screen walls closely matching the design elements on 56th Street south of Lincoln Drive within municipal limits.

Considerations include:

  • Existing walls will have a natural desert buff color similar to the color of the Ironwood Golf Villas perimeter wall.
  • Screen walls have been updated to have one central iron mountain panel, the remaining as buff-colored perforated panels, and stacked stone columns.
  • Landscaping provided to enhance the corners and landscape continues north and south along Scottsdale Road.


“The intent of today was to show what was changed since our last meeting,” Sam Kayat, Paradise Valley capital improvements projects manager, said during the June 27 special session. “We would like direction to go to the next stage [moving] to final design.”

Paradise Valley Mayor Jerry Bien-Willner says proposed plans have gotten the blessing of Town Council to move to final design.

“I am comfortable moving forward,” he said. “I am hopeful staff will select a contractual method in relation to the complexity of the project — I do think this will increase property values of the area will be improved.”

Town leaders will strike an intergovernmental agreement with the city of Scottsdale to formally define cost and maintenance responsibility for the shared property near the Doubletree Ranch Road intersection.

“This is a unique entrance into our town. I want to thank Scottsdale for allowing us to modify the wall … it’s a give and a favor to us. I am very appreciative of that. I personally, don’t feel the need to have them participate in the cost.”

Paradise Valley Vice Mayor Mark Stanton, who presided over the special session, agrees it’s time to move the ball forward on the Doubletree Ranch Road monument sign and beautification project.

“I agree with the consensus that I have heard,” he said. “I concur and I believe that Scottsdale is a good partner helping us to improve this intersection.”

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