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April 4: Arizona Gives Day serves nonprofit industry through digital fundraising platform

Photo of Arizona Gives Day promotional material
Last year Arizona Gives Day raised more than $6 million for qualified 501(c)(3) nonprofit organizations across the state during the 24-hour online fundraising event. (File Photos/DigitalFreePress.com)
Arizona Gives Day provides chance for every day giver to make an impact
By Terrance Thornton | Digital Free Press

In the days leading up to Tuesday, April 4 — Arizona Gives Day — nonprofit leaders are reminding the event designed in 2013 to help fundraiser for Arizona nonprofits is a chance for everyone to give to a charity that matters to them.

Last year Arizona Gives Day raised more than $6 million for qualified 501(c)(3) nonprofit organizations across the state during the 24-hour online fundraising event.

This year, officials at the Alliance of Arizona Nonprofits + Arizona Grantmakers say, the goal is to exceed last year’s amount to help support the community services nonprofits across Arizona provide.

The pressures of inflation, economic uncertainty, a shrinking labor pool and an overall decrease in charitable giving have created a severe situation for the nonprofit community, according to Jennifer Purcell who serves as chief impact officer at the newly formed Alliance+ Grantmakers.

“We are all doing this work in order the benefit the community,” Ms. Purcell told the Arizona Digital Free Press of the recent melding of nonprofit support entities now coined Alliance+ Grantmakers. “We have merged to form a stronger alliance and we are working now right now with plans to unveil our new name, strategic plan and branding.”

Since 2013, Ms. Purcell explains, a staggering $36M has been raised for registered 501(c)(3) nonprofits throughout Arizona who participate in the Arizona Gives Day platform.

“Our organization the Alliance of Arizona Nonprofits, we are the founding organization of Arizona Gives Day,” she pointed out. “This will be our 11th year and we have raised more than $36.4 million for Arizona nonprofits.”

Ms. Purcell explains those interested can provide donations today — right HERE — as early giving is underway but on April 4 the donation phone lines and digital links are set abuzz.

“What I have said every year, we are always trying to surpass what we did last year. I would love to put a dollar amount as a goal but I can’t control what tens of thousands of people to donate,” she explained of the ebbs and flows of philanthropic giving on a mass level. “But we really wanted to accomplish with this effort was have a place for the every day giver — If you want to give $5 on Arizona Gives Day you can do that.”

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