Staff Reports | Business & Commerce
PenAir Credit Union has appointed Jay Wells as vice president of marketing and communications, adding a financial services marketing executive to its leadership team as the organization continues to invest in growth, technology and member experience.
Mr. Wells most recently served as vice president and head of digital marketing solutions at EXL, a data analytics and artificial intelligence company, where he led marketing initiatives serving financial institutions nationwide, according to a press release.
In his new role, Mr. Wells will oversee marketing and corporate communications for PenAir and support efforts focused on member acquisition, relationship development and brand growth.
“Jay brings an exceptional combination of strategic vision, marketing innovation, and financial services expertise,” Lee Morgan, president and CEO of PenAir Credit Union, said. “He has helped credit unions connect with members in meaningful ways while delivering measurable business results. As PenAir continues investing forward in our members and communities, Jay’s leadership will help us strengthen how people experience our brand and the value we provide every day.”
A recognized speaker on financial services marketing, Mr. Wells has spoken nationally on topics including data-driven decision-making and digital transformation. His work has received recognition from industry award programs, including the Cannes Lions International Festival of Creativity and the Effie Awards.
“What drew me to PenAir was its purpose,” Mr. Wells said. “Credit unions occupy a unique place in people’s lives. They strengthen communities by improving the financial well-being of the members they serve. PenAir combines that purpose with an ambitious vision for growth, innovation, and member experience, and I’m excited to help drive what’s next.”
Mr. Wells joins PenAir as the credit union marks its 90th anniversary and continues efforts to expand its footprint, invest in technology, strengthen community partnerships and enhance member services.
