Shoeleather Journalism in the Digital Age

Shoeleather Journalism
in the Digital Age

Business is booming at SugarJam, The Southern Kitchen in Scottsdale

Photo of french toast available at SugarJam the Southern Kitchen
In honor of the past two successful years, SugarJam is hosting a weekend-long celebration from Feb. 24 to 26, where guests can enjoy delicious breakfast and lunch, popular music hits, and $10 SugarJam shooters. (File Photos/DigitalFreePress.com)

SugarJam, The Southern Kitchen sees 90% year-to-date growth

Staff Reports | Digital Free Press

SugarJam The Southern Kitchen, a brunch restaurant and bakery in north Scottsdale, is celebrating its second anniversary this February.

The popular brunch destination saw a year-to-date growth of 87.90% in 2022 compared to 2021, representatives of the brand say.

SugarJam is hosting a weekend-long celebration from Feb. 24 to 26, where guests can enjoy delicious breakfast and lunch, popular music hits, and $10 SugarJam shooters, according to a press release.

Dana Dumas, an African American woman, CEO and head chef of the SugarJam brands opened SugarJam The Southern Kitchen on Jan. 29, 2021, the release states.

SugarJam is known for its unique southern cuisine offering traditional favorites including the ‘French Toast and Fried Chicken’ breakfast dish, as well as the ‘Creole Shrimp N’ Grits.’ Guests can also pick up a sweet treat from the SugarJam bakeshop, which ranges from pies to beignets, and enjoy one of SugarJam’s many craft cocktails.

The existing location, Ms. Dumas says, has more than 5,000 square feet of space and has grown from 15 employees at its start to 32.

In the spring of 2021, Ms. Dumas began the Brunch N’ Vibes weekend experience that now runs every Friday through Sunday and features a resident DJ.

During the summer of 2022, SugarJam also expanded with the opening of The Market by SugarJam, a quaint gift shop that features finds from national and local small businesses, and the SugarJam ice cream trailer located right next to the restaurant.

“It is an honor to bring authentic southern cuisine to the Valley and to be able to create a unique brunch experience that brings everyone together,” said Ms. Dumas said in prepared statement. “I am truly grateful for the outpour of love and support from my customers over the past two years, and since the beginning of SugarJam. We are excited for another year at SugarJam The Southern Kitchen and all that’s in store.”

Category Sponsor

Learn About the Author

Published On:
AZDFP Story Ad-STRL-2

Newsletter Sign Up

Scottsdale Daily Beat - Logo

Could we interest you in Local News That Matters? How about Enterprise Business Reporting & Real Property & Homes?

McAllen Square
Mountain Shadows 1
Lisa 6
Cover_Spring-2024-SUSD-Showcase-magazine
Experience Scottsdale September 2024