Staff Reports | Real Property & Homes
Compass International Holdings, a global real estate services company, has appointed Greg Hague, founder of 72SOLD, as director of home sale strategy.
Mr. Hague’s appointment is intended to support agent performance and seller outcomes while positioning the company for continued growth and innovation across its network, according to a press release.
In his new role, Mr. Hague will focus on home sale strategy, drawing on more than 50 years of experience spanning brokerage, law and real estate innovation. His approach is centered on the belief that market conditions are not static and that skilled professionals can influence outcomes through strategy, positioning and execution.
“My passion has always been helping real estate professionals unlock what’s possible for the clients they serve,” Mr. Hague said. “It’s about mastering how to position, market, show, and negotiate homes in ways that drive better results. When agents have access to the right strategies and the freedom to use them, the impact for sellers can be significant. I’m excited to share that with agents across this incredible network.”
Mr. Hague’s strategies are designed to complement existing Compass marketing tools, offering additional guidance on home positioning, buyer demand creation, showing practices and negotiation. Agents may choose whether and how to incorporate these strategies into their businesses.
“Greg and I share a belief that the future of this industry is one where agents are empowered to lead, and sellers have more choice in how their homes are marketed and sold,” Robert Reffkin, chairman and CEO of Compass International Holdings, said. “The best outcomes happen when the professional closest to the client has the flexibility and tools to act in their client’s best interest. Greg has spent his career building strategies that do exactly that, and we’re excited to make that expertise available to every agent across our network.”
The management and strategic models reflected in Hague’s work have been used across other professional service industries and are increasingly being applied within real estate as firms respond to rising operational complexity, technology costs and evolving client expectations.
Training developed by Hague will be available to agents across Compass International Holdings’ brands at no cost. Participation is optional, and agents will retain full discretion over whether to use the strategies in their client work.
