Shoeleather Journalism in the Digital Age

Shoeleather Journalism
in the Digital Age

Apple acquires Israeli audio AI startup Q.ai

Apple logo is seen in this illustration taken September 24, 2025. (REUTERS/Dado Ruvic/Illustration)
By Stephen Nellis | REUTERS

Apple on Thursday said it has acquired Q.ai, an Israeli startup working on artificial intelligence technology for audio.

Apple did not disclose terms of the deal for Q.ai, which was backed by venture capital firms Matter Venture Partners, Kleiner Perkins, Spark Capital, Exor and GV, formerly known as Google Ventures. The deal valued the startup at about $1.6 billion, according to a source familiar with the matter.

Apple did not say how it will use Q.ai’s technology but said the startup has worked on new applications of machine learning to help devices understand whispered speech and to enhance audio in challenging environments.

Q.ai last year filed a patent application to use “facial skin micromovements” to detect words mouthed or spoken, identify a person and assess their emotions, heart rate, respiration rate and other indicators.

Q.ai’s 100 employees, including CEO Aviad Maizels and co-founders Yonatan Wexler and Avi Barliya, will join Apple, the companies said.

Maizels founded three-dimensional sensing firm PrimeSense and sold it to Apple in 2013. The PrimeSense deal eventually helped Apple move away from fingerprint sensors on its iPhones and toward facial recognition technology.

In a statement, Maizels said, “Joining Apple opens extraordinary possibilities for pushing boundaries and realizing the full potential of what we’ve created, and we’re thrilled to bring these experiences to people everywhere.”

Apple has been putting new AI features into its AirPods earbuds, last year introducing technology that allows them to translate speech between languages.

Q.ai “is a remarkable company that is pioneering new and creative ways to use imaging and machine learning,” Johny Srouji, Apple’s senior vice president of hardware technologies, said in a statement. “We’re thrilled to acquire the company, with Aviad at the helm, and are even more excited for what’s to come.”

Editor’s Note: Reporting by Stephen Nellis in San Francisco; Editing by Daniel Wallis and Cynthia Osterman

Category Sponsor

Published On:

Category Sponsor

Display Shadows

Newsletter Sign Up

Scottsdale Daily Beat - Logo

Could we interest you in Community Updates? How about Enterprise Business Reporting & Real Property & Homes?

Chamber join 2
807050_HonorHealth Urgent Care Banner Ads_336x280
FastTrack_F23_336x280 (1)
Shadows Popup
Scottsdale Arts 2