Staff Reports | Dwellings & Multifamily
HomeSmart and Realtors Property Resource have partnered to implement a secure single sign-on integration and deep links, connecting HomeSmart’s RealSmart Agent platform with RPR’s powerful data and tools.
This new integration streamlines agents’ access to property insights and reports directly within their existing workflow — increasing productivity, streamlining listing and transaction tasks and elevating client service, HomeSmart officials tell the Digital Free Press.
HomeSmart has long embraced a tech-first model, with its proprietary RealSmart Agent platform powering everything from onboarding to transaction management.
“Integration, automation and efficiency have always been a vital focus of our tech investment. Accessing all data seamlessly within one platform greatly enhances an agent’s experience,” said Kate Cooper, COO at HomeSmart. “With SSO and Deep Links into RPR, we’ve eliminated workflow friction and improved adoption of one of the most powerful data tools in real estate.”
HomeSmart brings this advancement to more than 25,000 agents from both their company-owned operations and franchise network.
“RPR is committed to helping brokerages unlock more value with less effort,” said Ray Gronowski, VP of market engagement at RPR. “SSO and Deep Links are a critical step in making that happen — it’s fast, secure and easy to implement when the right tech is in place.”
