New partnership launches innovative ADAMA advertising platform
Staff Reports | Digital Free Press
The Arizona Digital Free Press is expanding its digital news and community coverage footprint into Fountain Hills, Tempe and Glendale —- marking a step forward in the burgeoning digital news organization’s mission to deliver hyperlocal journalism and community-focused storytelling throughout Arizona.
The expansion will provide residents, businesses and community leaders in each market with dedicated digital news coverage, feature stories, business reporting, event promotion and advertising opportunities tailored to their unique communities.
Founded by Terrance Thornton, the Arizona Digital Free Press continues to build on its commitment to local journalism while embracing innovative technology that helps businesses connect more effectively with readers and consumers.
“This expansion represents an exciting new chapter for the Arizona Digital Free Press,” Mr. Thornton said in a press release.
“Fountain Hills, Tempe and Glendale are vibrant communities with unique stories to tell. Our goal is to provide meaningful local coverage while creating new opportunities for businesses to reach highly engaged audiences across Arizona.”
New partnership launches innovative ADAMA advertising platform
As part of its expansion strategy, later this year Arizona Digital Free Press, is also announcing the launch of ADAMA, the Arizona Digital Advertising Marketing Apparatus, a next-generation digital advertising platform designed to provide advertisers with deeper insights into consumer engagement and behavior.
Developed through a partnership between Mr. Thornton and award-winning tourism digital marketing strategist Brad Kozak, ADAMA is designed to integrate data and engagement metrics from social media users and website visitors into a unified advertising ecosystem.
The platform will help businesses better understand how audiences interact with advertising campaigns, from initial engagement through website activity and conversion opportunities.
“I am incredibly excited about ADAMA and what it will mean for Arizona businesses,” Mr. Thornton said. “For too long, advertisers have been forced to view social media and website traffic as separate channels. ADAMA helps bridge that gap, providing a more complete picture of consumer behavior and empowering businesses to make smarter marketing decisions.”
Brad Kozak, Co-Founder of ADAMA, said the new platform is designed to give businesses a clearer understanding of how consumers move between social media engagement and website interaction.
“Today’s advertisers need more than clicks and impressions. They need meaningful insights that help them understand how consumers discover, engage with and ultimately respond to their messaging. ADAMA was built to bridge the gap between social media activity and website behavior, providing businesses with a more complete view of the customer journey, Mr. Kozak said.”
“We’re creating a platform that empowers businesses to make smarter, data-driven marketing decisions while delivering more relevant experiences for consumers.”
Kat Fleischman, content manager, said the publication’s growth will enable the organization to provide broader community coverage while maintaining its local focus.
“Our expansion allows us to amplify more community voices and tell more stories that matter,” Ms. Fleischman said. “Whether it’s local government, small businesses, nonprofits, schools or community events, we’re committed to delivering relevant and engaging content that reflects the character of each market we serve.”
Digital Free Press Chief of Image Arianna Grainey, who was three times been named photographer of the year, says she believes the expansion also creates opportunities to elevate visual storytelling across Arizona.
“As we enter new communities, we’re focused on building strong visual connections with our audiences,” Ms. Grainey said. “From photography and multimedia content to brand development and community engagement, we’ll continue creating compelling visual experiences that help bring local stories to life.”
Simeon Walther, digital sales manager, said the addition of ADAMA provides businesses with a powerful new tool for reaching customers.
“Advertisers are constantly looking for better ways to understand audience behavior and maximize their marketing investments,” Mr. Walther said. “ADAMA is designed to provide actionable insights that help businesses connect with consumers more effectively while improving campaign performance across multiple digital channels.”
The Arizona Digital Free Press expects the new market coverage and ADAMA platform rollout to further strengthen its position as one of Arizona’s emerging digital media organizations, delivering local news coverage, community engagement and advanced advertising solutions to readers and businesses statewide.
