As Fiesta Sports Foundation launches a new premium corporate partnership tier and expands its role as a year-round events and community impact organization, it has appointed Banks Shepherd to the newly created position of vice president of partnerships.
Mr. Shepherd will help advance the organization’s efforts to develop relationships with industry and community stakeholders while supporting its mission of driving community impact through partnerships, according to a press release.
In the role, he will lead strategy and execution for corporate partnerships and activation programs, identify new partnership opportunities across the organization’s year-round events and community engagement initiatives, and serve as a resource for existing partners to help maximize the value of their investments.
Mr. Shepherd also will support partnership efforts tied to the Foundation’s philanthropic initiatives, including the Wishes for Teachers program, AED Assistance Program and nonprofit grants program.
“Banks Shepherd’s experiences in identifying new partners and building programs from scratch will help create impactful alliances and drive revenue growth for Fiesta Sports Foundation’s new era,” Fiesta Sports Foundation Executive Director and CEO Erik Moses said. “Banks’ appointment emphasizes our commitment to deliver unparalleled value to current and future partners by identifying new opportunities for organizational alignment and mutual benefit.”
