Staff Reports | Community Updates
Scottsdale has been honored with three prestigious 2025 Arizona Travel Awards, which city officials say highlights the city’s commitment to creating memorable visitor experiences and celebrating local culture.
Announced in the “Best of the Valley” issue of PHOENIX magazine, Scottsdale was recognized in the following categories:
• Best Statewide Community Event for Scottsdazzle
• Best Big Market Destination Marketing Campaign for June Days
• Best Big Market Under-the-Radar Activity for the Arizona Indigenous Culinary Experience
Presented by Arizona Travel Awards, these accolades spotlight exceptional destinations, events and campaigns that inspire travel and exploration across the state.
“Scottsdale is honored to receive not one, but three awards,” said Rachel Smetana, the city’s Tourism and Events Director. “The city strives to create stellar experiences for local, national and international visitors, and we are thrilled that these programs have been recognized. Their continued success is thanks to passionate merchant participation, expert community partners and unwavering resident support.”
Tourism is a major economic driver for Scottsdale, generating nearly $74 million in local tax revenue annually, according to a press release.
Signature events like Scottsdazzle and Western Week attract more than 30,000 visitors to Old Town, while June Days activates the area during slower travel months, partnering with more than 50 local merchants to host over 100 summer events.
Scottsdazzle
Launched in 2015, Scottsdazzle is Scottsdale’s signature holiday celebration, transforming Old Town into a festive wonderland from November through the end of the year. The event features shopping, dining, live entertainment and family-friendly experiences. More at scottsdazzle.com.
June Days
This month-long event series brings the spirit of summer to Old Town through daily experiences like wine tastings, art walks, yoga classes, and local tours. It’s designed to support local businesses and encourage exploration during the off-season. More at oldtownscottsdaleaz.com.
Arizona Indigenous Culinary Experience
Part of the Arizona Indian Festival, this event showcases the rich culinary traditions, agricultural heritage, and cultural stories of Arizona’s Indigenous communities.
