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Arizona Coyotes and Gila River Resorts & Casinos ink historic partnership

A view of the Gila River Resorts & Casinos Jersey Patch on the Arizona Coyotes official jersey. (Photo: Kelsey Grant for the Arizona Coyotes/
Gila River is first Native American-owned enterprise with logo on NHL jersey
Staff Reports | Digital Free Press

The Arizona Coyotes and Gila River Resorts & Casinos are embarking upon a partnership extension agreement providing Gila River with the branding entitlement on the Arizona Coyotes official home jerseys for years to come.

The historic announcement marks the first time in NHL history a Native American-owned gaming enterprise will have its logo on an NHL team jersey, according to a press release.

The Gila River Resorts & Casinos logo will be on the Coyotes black Kachina jerseys for all home games played at Arizona State University’s Mullett Arena beginning in October for the 2022-23 season. Additionally, Gila River will be the season-long presenting sponsor and participate in a variety of community activation efforts throughout the season.

“We are thrilled to announce our extended partnership to add the Gila River Resorts & Casinos logo to our beloved home jerseys,” said Coyotes president & CEO Xavier A. Gutierrez. “Gila River has been a long-term partner for the Coyotes, and we are grateful for their tremendous loyalty and support over the years. Like the Coyotes, Gila River prides themselves on their commitment to excellence and to positively impacting our community. We look forward to having Gila River’s distinguished and respected name and logo on our incredibly popular black Kachina jerseys.”

Kenneth Manuel, CEO of Gila River Resorts & Casinos, echoed a similar sentiment.

“Gila River is honored to be the first-ever Native American owned gaming enterprise to have its logo on an NHL jersey,” he said in a prepared statement. “As local leaders, we have developed an incredible partnership with the Arizona Coyotes driving positive change in the community as well as bringing world class hockey to the Valley. We are thrilled to embark on this historic journey paving the way for other Native American gaming enterprises.”

Gila River Resorts & Casinos is hosting a jersey reveal party on Thursday, Sept. 22, at the Wild Horse Pass location in Chandler. Coyotes’ fans are welcome to attend to get a sneak peek look at the momentous new jersey patch.

The event starts at 5:30 p.m. on the casino floor and guests will have the opportunity to win Coyotes swag and prizes.

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