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72SOLD set for appearance during beloved Super Bowl LVII commercials

Photo of 72SOLD founder Greg Hague
Town of Paradise Valley resident Greg Hague pictured here at the 72SOLD headquarters in Phoenix. (File Photos/

72SOLD goes big with three Super Bowl LVII Commercials

Staff Reports | Digital Free Press

72SOLD will not be missed during the upcoming national telecast of Super Bowl LVII — live from State Farm Stadium in Glendale.

The cutting-edge real estate program will be featured in three separate 30-second Super Bowl commercials, airing on the local FOX affiliate station in Phoenix.

Two of the spots will air during the game with a third during the trophy presentation, according to a press release.

“This is the second year that we’ve invested in ads during Super Bowl, where millions will be tuned in,” said Greg Hague, founder of 72SOLD, in a prepared statement. “72SOLD developed a program for anyone in America to sell their home in eight days or less for thousands more than selling the traditional way.”

Last year 72SOLD ran its first Super Bowl ad commercials offering one lucky homeowner in Arizona a 72-month home payment giveaway. The consumer response was unprecedented. The winners were military veterans from Glendale, Ariz., Eloy and Eileen Cruz. Their story both inspiring and heartwarming.

When Mr. Hague and his wife Teresa heard that the Cruz family had not been on a vacation in four years, and that their dream was to visit their son Daniel’s grave in Colorado Springs they sent them and their grandkids there. Daniel served three tours of duty in Afghanistan and became a war hero by risking his life to save the lives of several fellow soldiers.

Tragically, Daniel died in 2016 because of complications from post-traumatic stress disorder. He was just 37 years old.

72SOLD goes big with three Super Bowl LVII Commercials

This year 72SOLD won’t disclose what their commercials are about but according to Mr. Hague, “It will be a tribute to our magnificent home state of Arizona.”

Since its inception in 2018, 72SOLD has proven its digital model in the Arizona market and recently inked a partnership with the largest real estate franchise in the world, Keller Williams Realty, to continue its national expansion. The story of 72SOLD is tied closely to its founder, Mr. Hague, who is an attorney, and real estate authority.

In 2022, with a three-year revenue growth of 2,065%, 72SOLD landed No. 260 on the Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. The announcement catapulted 72SOLD to the top 10 fastest growing real estate firms in the country, and No. 1 in Arizona.

Later that same year, 72SOLD continued to make a name for itself with the announcement that it was named “Innovator of the Year ‘’ by The Phoenix Business Journal at its annual Arizona Corporate Excellence award ceremony.

72SOLD developed a program for selling a home in eight days or less, instead of the traditional weeks or months, for thousands more than selling the traditional way. Four independent studies over three years, encompassing more than 200,000 home sales, found that sellers who used the 72SOLD program achieved a median sale price averaging 8% to 12% higher prices than other homes sold in their local MLS.

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