Shoeleather Journalism in the Digital Age

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Scottsdale Haus of Confidence obtains cutting-edge facial scanning tech

Photo of Haus of Confidence
Haus of Confidence is the only clinic in Arizona that currently owns and operates this technology. (Submitted Photos/DigitalFreePress)
Staff Reports | Business & Commerce

Haus of Confidence is the first and only practice in Arizona to own a cutting-edge facial scanning technology that creates a digital recreation of a patient in seconds.

The Scottsdale-based business recently acquired the cutting-edge Aura 3D Imaging System, a machine that creates a photo-realistic digital twin of a patient’s face and neck with a single capture, according to a press release. 

The 3D facial analysis tool generates a model based on the patient and comprehensively analyzes facial structure, skin condition and volumetric changes in an instant, the release states.

“Haus of Confidence invests in the most cutting edge and precise aesthetic technology as part of our commitment to excellence, and the Aura is a visual tool we can use to illustrate to clients the difference our cosmetic treatments are making,” said Sara Ameli of Haus of Confidence.

“In the ‘undetectable’ era of cosmetic augmentation, in which demand is high for subtle and realistic, yet impactful treatments, change in one’s face and body over time can be difficult to spot with the naked eye. The Aura 3D Imaging System can illustrate exactly how one’s appearance has been augmented through our extensive suite of surgical and non-surgical services.”

The Aura 3D Imaging System was developed by Hexagon and contains multiple cameras and lighting units within the device to capture a patient’s face at various angles and perspectives. The real-time skin analysis examines different facial expressions, measures angles and distances between facial features for symmetry, and assesses volume differences. Measurements taken at each scan can be compared to quantify progress in one’s facial features over the course of treatment. Haus of Confidence is the only clinic in Arizona that currently owns and operates this technology.

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