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PXG launches pop-up experience in luxury wing of Scottsdale Fashion Square

Photo of PXG
Found part of the Scottsdale Fashion Square luxury wing, the PXG pop-up will run through April 2025. (Submitted Photo/DigitalFreePress)

Scottsdale Fashion Square hosts PXG apparel through April 2025

Staff Reports | Business & Commerce

PXG is offering an apparel pop-up experience at Scottsdale Fashion Square.

Found part of the Scottsdale Fashion Square luxury wing, the PXG pop-up will run through April 2025.

The brand-new specialty store invites customers to discover PXG’s elevated, trend-driven apparel and accessories collections in a modern, sleekly designed dynamic space, brand representatives tell the Digital Free Press.

While PXG has three standalone retail stores in the Phoenix metropolitan area and 25 stores in total across the nation this approach to apparel sales is a first for the beloved golf brand.

“With the holidays on the horizon and the Valley’s golf season in full swing, it’s the ideal time to introduce a new retail option to shoppers who are as passionate about looking the part as they are playing the game,” said David Hyatt, general manager for Scottsdale Fashion Square. “We’re pleased to welcome PXG Apparel, which brings a stylish new option to our luxury wing just in time for gifting and hitting the links.”

Under the leadership of Renee Parsons, president and executive creative director of PXG apparel and co-founder of The Bob & Renee Parsons Foundation, the Pop-Up offers chic design with PXG’s signature aesthetic.

“We are so proud to introduce PXG’s first-ever apparel Pop-Up at Scottsdale Fashion Square,” Ms. Parsons said in a prepared statement. “This curated space will showcase our commitment to impeccable style, fit, and quality, while offering customers an immersive experience. We can’t wait to share our latest collections and host engaging events that celebrate both the spirit of the PXG and the art of living well.”

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