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Anchor to agave: Olivia Fierro named executive VP at Tequila Corrido

photo of Olivia Fierro
Ms. Fierro will become executive vice-president of communications and governance, working to raise brand awareness as Tequila Corrido scales nationally. (File Photos/DigitalFreePress.com)
Broadcast Journalist Olivia Fierro takes role to explore new professional passions
Staff Reports | Digital Free Press

Olivia Fierro has been delivering broadcast news at Arizona’s Family since 2003, but today Ms. Fierro says he is hanging up the mic to pursue other passions, including joining her husband Tony Boyle at his company Tequila Corrido.

Mr. Boyle is a partner of the locally owned company, which is headquartered in Scottsdale, according to a press release.

Ms. Fierro will become executive vice-president of communications and governance, working to raise brand awareness as Tequila Corrido scales nationally. The former producer and host of the “Olivia’s Book Club Podcast,” downloaded more than 150,000 times, says she’ll get back on the microphone this summer as host of Tequila Corrido’s “It’s The Tequila Talking! Podcast,” the release states.

“Taking a leap into the unknown is exhilarating,” Ms. Fierro said in a prepared statement. “For the last several years, I’ve watched as the team has grown this company with focus, purpose and heart. I’m excited for the opportunities ahead, and as a Latina, I’m proud to have the opportunity to celebrate a spirit that embodies the Mexican American culture I grew up with.”

An EMMY and Edward R. Murrow Award Winner, the former Anchor of “Good Morning Arizona” was named one of Arizona’s ‘Most Respected and Influential Business Leaders’ by AZ Big Media, one of the ‘GREAT48’ by PHOENIX Magazine, and was nominated for an ATHENA Award by the Greater Phoenix Chamber of Commerce.

Tequila Corrido is also available for purchase through its website and can ship to 38 states. (File Photos/DigitalFreePress.com)
Broadcast Journalist Olivia Fierro takes role to explore new professional passions

“Olivia has always been part of the family, now she is part of the team,” Mr. Boyle said in the release. “Follow us on Instagram and social media and sign up for our newsletters to keep up with Olivia!”

In addition to her new role with Tequila Corrido, Ms. Fierro will be partnering with other companies, nonprofits, and agencies to work as a media coach, spokesperson, speaker and brand partner.

“Taking on this role at Tequila Corrido will allow me to work at a company I am passionate about and also allow me to pursue other endeavors,” Ms. Fierro said.

All the brand’s ingredients are sourced from Mexico where the tequila is created by master distiller Ana María Romero. The spirit is barrel aged in its Arandas Jalisco distillery.

Tequila Corrido is also available for purchase through its website and can ship to 38 states.

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