Blue Nile offers a new view of retail at Scottsdale Fashion Square south wing
Staff Reports | Business & Commerce
At Scottsdale Fashion Square, the newly renovated south wing is now home to the Blue Nile, which has reopen its jewelry showroom today, Friday, Aug. 23.
Scottsdale Fashion Square was Blue Nile’s first Arizona home in 2021, and the new showroom — the brand’s only new location in 2024 — introduces its latest store concept, representatives of Scottsdale Fashion Square tell the Digital Free Press.
The new 1,200-square-foot space, which remains Blue Nile’s only retail store in Arizona, offers clients a unique educational experience in a setting that enhances Blue Nile’s product presentation with rich colors, textures and finishes.
“Enhancing our retail offering remains a core element of the south wing redevelopment initiative,” said David Hyatt, Macerich general manager. “We were thrilled to be Blue Nile’s original home in Arizona, and even more so to know that the unparallelled experience we offer Blue Nile’s loyal shoppers has earned their confidence in the creation of an all-new market-exclusive showroom.”
Among the features of the new Blue Nile showroom is a reimagined presentation of the brand’s beloved diamond and gemstone jewelry collections.
“Our new showroom gives us the ability to take our clients on a journey to view engagement and bridal, luxury diamond jewelry and an expansive array of unique pieces that showcase our Blue Nile story,” said Joe Provenzo, showroom manager for Blue Nile Scottsdale Fashion Square.
For those with more immediate needs, such as a gift or a special occasion, Blue Nile recently introduced a curated collection of diamond jewelry essentials, which is available for same-day purchase.
In addition, the brand has expanded beyond the natural diamonds that have been earning a loyal customer base for 25 years with the introduction of lab-grown diamonds, which offer additional price points and align with many clients’ growing interest in sustainable jewelry.
