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TruWest Credit Union salutes 70 years with community service effort

Photo of TruWest Credit Union in 1970s
Photo atop and photos below illustrate the 70 years of business and community services provided by employees at TruWest Credit Union, previously known as Motorola Credit Union beginning in 1952. (File Photos/

TruWest also offering special consumer giveaways

Staff Reports | Digital Free Press

TruWest Credit Union is celebrating 70 years of distinguished service, which to the day was Friday, Aug. 12.

A cooperative with a rich history of service to its members, involvement in the community and dedication to its employees, TruWest lives and breathes the long-standing philosophy of “people helping people,” representatives of the brand contend.

From a humble start in 1952 as Motorola Credit Union, TruWest has expanded its membership to over 93,000, providing trusted financial solutions and services to members in 12 branch locations in Arizona and Texas, according to a press release.

“The TruDifference is woven into everything we do,” said Alan Althouse, president and CEO at TruWest Credit Union, in a prepared statement. “It is a pledge to provide members great rates and great service and a culture of caring for our members, our employees and the community.”

The member-owned organization has championed several charitable causes and organizations including:

  • The American Lung Association.
  • Phoenix Children’s Hospital.
  • Dell Children’s Medical Center.
  • Mesa Community College’s First-Year Experience Program.

TruWest community service

As part of celebrating 70 years of service in the community, TruWest will launch the 70 days of 700 hours of service challenge for its employees starting Friday, Aug. 12, through Oct. 21, TruWest staff will have the opportunity to provide 700 combined hours in community service.

TruWest believes in giving back through volunteer efforts,” said Jennifer Kimmell, senior vice president and chief marketing officer at TruWest Credit Union. “We are excited to encourage our employees to really represent what TruWest believes in – providing community service from all employees over 70 days.”

The organization is also launching a 70th anniversary TruWest Visa credit card giveaway, awarding a grand prize of a $10,000 statement credit and seven second place prizes of $1,000 statement credits. For every TruWest Visa credit card purchase, members will receive an entry into the drawing.

Additionally, through August and September, members who share their TruWest memories on the credit union’s social media pages will be entered for a chance to win a $70 gift card, the release states.

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