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Sarah Trautman launches fck Jewelry for bold women looking to make a statement

photo of Sarah Trautman
Sarah Trautman, founder of fck Jewelry. (File Photos/DigitalFreePress)
Phoenix entrepreneur Sarah Trautman seeks to empower through fck Jewelery brand
Staff Reports | Digital Free Press

Sarah Trautman, is launching a fine jewelry brand for bold women who aren’t afraid to make a statement.

“I was ready for a new adventure,” Ms. Trautman said in a prepared statement.

“After selling my business and getting divorced, I had the time and space during the pandemic to consider what direction I wanted to go in. Jewelry kept calling out to me. I decided to take a risk and do something more creative — and kind of insane because I didn’t know anything about starting an e-commerce brand! But I live my life big and have never been afraid to try something new, so I decided to go for it.”

The name of the brand is ‘Fck Jewelry’ with a focus to offer customers high quality, design-forward pieces made of silver, gold, and hand-selected precious gemstones, according to a press release.
Each piece is designed by Ms. Trautman and manufactured by her production team in Toronto, the release states.

Growing up in Seattle, Ms. Trautman says her passion for fashion began when she picked up her first Vogue magazine at age 10. A position on the Nordstrom Teen Fashion Board in the early 1990s gave Ms. Trautman an intimate look at the behind-the-scenes work that went into fashion events and marketing at the department store.

“The tagline for my business is ‘when you need a little reminder of who the fck you are,’” Ms. Trautman said. “I know a piece of jewelry isn’t going to change someone’s life, but it can definitely serve as a reminder of their strength, independence, and ability to achieve whatever they set their sights on.”

Ms. Trautman says she created the brand to help empower women and give them a way to express themselves authentically — and beautifully.

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