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McRae Agency launches consulting service to empower, serve nonprofit sector

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Beth McRae, principal at the The McRae Agency, is launching a consulting service to the established public relations firm based in Scottsdale. (File Photos/DigitalFreePress)
Seasoned CEO and philanthropist Beth McRae leads new initiative
Staff Reports | Digital Free Press

The McRae Agency, a full-service public relations firm based in Scottsdale, is launching a new fundraising consultancy services program.

Geared toward supporting the nonprofit community in the Valley and beyond, this initiative aims to equip organizations with essential tools and strategies to achieve fundraising goals, McRae Agency representatives tell the Digital Free Press.

Leading this new endeavor is McRae Agency President and CEO Beth McRae.

With over 30 years of experience in nonprofit fundraising, public relations and marketing, Ms. McRae brings a wealth of expertise. She’s been responsible for securing substantial donations for numerous nonprofit organizations including the Arizona Humane Society, American Heart Association, American Cancer Society, Phoenix Symphony, Phoenix Art Museum and more.

Additionally, Ms. McRae has chaired various nonprofit events, such as the Arizona Costume Institute’s Holiday Luncheon, where she recently played a key role in breaking fundraising records in December 2023.

“Because of Beth McRae, the American Heart Association’s visibility has escalated throughout Arizona and country,” said Nancy Keane, the former Arizona director of marketing and communications for the American Heart Association/American Stroke Association. “Her strong sense of commitment is second to none, as is her integrity. It has been nothing short of amazing working alongside Beth!”

Christie Davis, the former development director of Kids in Focus, echoed a similar sentiment.

“I wanted to thank Beth McRae once again for your support and participation on the Noche para los Ninos committee,” she said. “Because of you, the event raised over $125,000 which will allow us to expand our programs and impact even more vulnerable children in our community.”

Operating as an extension of nonprofit development teams, The McRae Agency will offer a range of services, including, but not limited to:

  • Monetization of Events and Activities
  • Formation of Advisory Councils and Board of Directors
  • Development of Comprehensive Fundraising Plans
  • Facilitation of Strategic Planning Sessions
  • Assistance with Awards Submissions
  • Support for PR and Marketing Plans
  • Provision of Strategic Counseling
  • Facilitation of Valuable Connections
  • Identification of Event and Honorary Chairs
  • Assistance in Securing Donations

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