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Marijuana Industry Trade Association event hosts heavy hitters of Arizona cannabis

Photo of Cannabis event in Tucson Arizona
A view of attendees at a similar event held in Tucson.
(File Photos/
Retired NFL players Kyle Turley, Jim McMahon & Eben Britton confirmed
Staff Reports | Digital Free Press

The Marijuana Industry Trade Association is announcing the upcoming appearance of three former NFL players and cannabis advocates at their August meeting.

Kyle Turley, Jim McMahon, and Eben Britton — founders of the California-based cannabis brand, Revenant — will discuss their cannabis journey, sign autographs, pose for photos, and meet with fans from 6-9 p.m. Wednesday, Aug. 31.

The event will take place at the Found:RE Hotel, 1100 N. Central Ave. in downtown Phoenix. Tickets start at $30 and are available at or at the door, according to a press release.

The trio’s appearance is part of an ongoing effort led by MITA to raise awareness for athletes that work to further cannabis acceptance, and in particular former NFL players as the Valley prepares to host the league’s Big Game in February 2023, the release states.

Former Heisman Trophy winner Ricky Williams was a guest at the organization’s July networking meeting, representatives of the brand report.

MITA works closely with former professional athletes for the goal of promoting the proper and responsible messaging and use of cannabis: for therapeutic and wellness reasons.

“We admire the work the gentlemen of Revenant are doing by leveraging their fame, connections and expertise to help bring a mainstream acceptance to the industry,” said Demitri Downing, founder and CEO at MITA.

Mutual respect and understanding of the healing power of cannabis brought athlete-activists Turley, McMahon and Britton together to create Revenant with the common goal of relieving mental and physical suffering by creating safe access to high-quality products.

“We are excited to attend the MITA networking event to expand our brand and network with like-minded cannabis advocates and enthusiasts to lift us all up in this growing sector,” said Mr. Turley in a prepared statement. “We believe in the healing power of cannabis.”

Established in 2016, MITA works directly with members and policy makers to ensure a fair, safe, regulated and successful cannabis economy acting as a resource hub for patients, brands, companies and entrepreneurs. Every month, the organization features an elite national cannabis executive to discuss a slated timely industry speaking topic.

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