Keller Williams tech looks to scale 72SOLD model nationwide
Staff Reports | Digital Free press
Keller Williams has entered a strategic partnership with 72SOLD to take the digital home-buying model to scale across the nation.
Founded by Greg Hague, an Arizona-based attorney and real estate broker, 72SOLD has an advanced home-sale process, representatives contend, is more convenient for sellers, increases their sale price, and provides more control over closing and move dates, according to a press release.
Through the partnership, Keller Williams agents across the U.S. and its international regions will gain access to the 72SOLD program, the release states.
“We’re excited to partner with Greg and the 72SOLD team, which has systematized a home sale model that delivers, driving a powerful experience and strong results for home sellers,” said Gary Keller, executive chairman, in a prepared statement. “With this partnership, our agents have the opportunity to further scale and fuel their success.”
Since 2020, more than 8,900 homes have been sold using the 72SOLD program. On average, sellers who used this program had a median sale price 10.9% above the MLS median, according to 72SOLD.
“Partnering with Gary and Keller Williams is the opportunity you dream for,” said Greg Hague, founder, 72SOLD. “We currently dominate the Phoenix, Arizona, market and the demand for 72SOLD services has expanded rapidly across Arizona and a multitude of U.S. states.”
“And, to fully embrace opportunity, we’re partnered with KW to rapidly scale our offering across the globe,” Hague said.
72SOLD is headquartered in Scottsdale, Arizona, and its services are available to consumers to date through more than 500 local cross-industry real estate agents in 38 U.S. states.