Cushman & Wakefield embeds AI in commercial property lifecycle diagnostics
Staff Reports | Digital Free Press
Cushman & Wakefield is announcing its intention to embed artificial intelligence across its commercial real estate transaction lifecycle, which officials there say will enhance client and employee outcomes.
As part of AI+ – the firm’s new, exclusive digital transformation strategy, powered by AI – Cushman & Wakefield is digitally advancing operations, client delivery and data stewardship to create a new industry standard for CRE, according to a press release.
An AI strategy centered on people and partners, AI+ encompasses a series of partnerships by Cushman & Wakefield with strategic technology providers, clients, proprietary data, and the firm’s people.
“While Generative AI is a phenomenal addition to our capabilities, the true power of transformation lies at the convergence of data, people, processes and technology,” said Salumeh Companieh, chief information & data officer, Cushman & Wakefield.
“By seamlessly integrating these elements, we can magnify the impact of secure and well-planned digital transformations for our clients and colleagues. Through AI+, which unites our talented advisors, digital platforms and strategic technology partnerships, reinforced by the intersection of our proprietary and external data, Cushman & Wakefield is poised to enable our clients and firm to harness the full spectrum of emerging technologies and set a new standard for CRE insights.”
Cushman & Wakefield embeds in commercial property lifecycle diagnostics
Cushman & Wakefield is deploying a combination of partner and proprietary AI products to increase access and speed-to-market for the firm’s enterprise expertise and insights.
Cushman & Wakefield began its AI journey in 2018, with a focus on aligning business, data, and operations. Results to date range from an 80% material reduction in operational cycle time, to a reduction of client supply chain costs via our proprietary supply chain network optimization capabilities, officials there say.
With AI+, the firm will unlock new insights and operational efficiencies through cutting-edge partner technologies, including AI marketing copilot Jasper, and proprietary large language models to bring to life the curated and optimized data sets across the enterprise.
“Cushman & Wakefield’s long-standing, unwavering commitment is to deliver exceptional client service through industry-leading thought leadership and expertise,” said Andrew McDonald, global president and chief operating officer, Cushman & Wakefield. “Through AI+, which stems from our deep understanding of digital and data maturity, Cushman & Wakefield can bring clients the ‘CRE platform of the future’ today through an approach that also provides a nimble, scalable, and secure operating model for addressing forthcoming needs of owners, occupiers, and our firm.”
As one of the world’s largest real estate services firms, relentlessly dedicated to exceeding client expectations through 52,000 employees across 400 offices in 60 countries, Cushman & Wakefield considers fully harnessing the power of data and AI as essential to the new era client experience.