Arizona Coyotes set new tone in NHL with apparel line
Staff Reports | Digital Free Press
The Arizona Coyotes have just released its most anticipated apparel line and jersey in team history.
The new looks are from Fashion Designer and Coyotes Creative Strategist Rhuigi Villaseñor, who is also the founder and creative director of Los Angeles-based streetwear brand Rhude and creative director of Bally.
This is the first time a global fashion designer has been the designer behind a game worn NHL jersey and streetwear clothing, according to press release.
Fans can purchase all of the Coyotes X Rhuigi Villaseñor new apparel HERE.
“I am honored to pioneer with the Arizona Coyotes organization to reimagine the sport alongside culture and design. To me, it feels a part of the world of classic, iconic streetwear. It’s not just a brand, it’s a lifestyle brand in my eyes,” said Mr. Villaseñor.
Arizona Coyotes Chief Brand Officer Alex Meruelo Jr. says the new jersey and apparel line is pushing the boundaries of what can exist in traditional sports.
“Rhuigi captures the essence of Arizona with his designs and he’s constantly pushing the boundaries of what we think a traditional sports team’s apparel should look like,” he said. “It’s been an exciting journey to work with Rhuigi and we are thrilled that he gets to be a part of this community and share his story with some younger designers to inspire them.”