Shoeleather Journalism in the Digital Age

Shoeleather Journalism
in the Digital Age

Arizona Cardinals and 72SOLD ink extension to branding agreement

Photo of Greg Hague, CEO at 72SOLD
Town of Paradise Valley resident Greg Hague continues to grow the 72SOLD digital real estate brand in the Phoenix metropolitan area and beyond. (File Photos/DigitalFreePress.com)

72SOLD continues to grow brand in Phoenix metro, nationally

Staff Reports | Digital Free Press

After a successful first year as the Arizona Cardinals’ exclusive partner in real estate, 72SOLD has extended its contract with the local NFL team to a multi-year deal that will take them through the 2024 season.

Founded in 2018 by attorney, real estate authority and TV spokesperson Greg Hague, the highly advertised 72SOLD brand offers people a program to sell their home in 72 hours, according to a press release.

“72SOLD is proud to continue our support of the Arizona Cardinals and its loyal fans,” Mr. Hague said in a prepared statement. “We anticipate an incredibly exciting year for football and are ready to see our hometown team kickoff this season.”

The arrangement designates 72SOLD as the exclusive real estate partner for the Arizona Cardinals, the release states.

“We are excited to expand our partnership with 72SOLD for the 2022 season and beyond,” said Cardinals owner Michael Bidwill. “They are an emerging presence in the real estate industry, both locally and nationally, and we are proud to partner with them.”

As a complement to this partnership with the Cardinals, fans will be able to interact with the 72SOLD Selfie Cam and guests can visit the 72SOLD tailgate before each home game outside on the great lawn during the regular season. 72SOLD will also be giving a $10,000 donation to a charity during one of the upcoming games.

72SOLD will be featured on game day TV and radio commercials, behind the goal post billboards, the Cardinal’s website and Facebook page, and be seen on multiple in-stadium digital concourse boards during games.

72SOLD is also the sponsor for the Cardinal Folktales series that will be shared across all of the Arizona Cardinals social platforms, website and in-stadium.

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