Barclays: Apple iPhone 15 sales have been lackluster
By Aditya Soni and Medha Singh | REUTERS
Apple on Tuesday fell nearly 3.6% to a seven-week low after Barclays downgraded the shares of the world’s most valuable company on concerns that demand for its devices from the iPhone to the Mac will remain weak in 2024.
Barclays is the second brokerage to have the equivalent of a “sell” rating on the stock, which now has its most number of bearish recommendations in at least two years, according to LSEG data.
The stock accounts for a hefty 7% of the S&P 500’s market weight – the broader index was dragged 0.56%% lower on Tuesday. Apple rose nearly 50% in 2023, hitting a record high in mid-December in a year when Big Tech led the markets.
Apple has been grappling with a demand slowdown since early last year and has forecast holiday-quarter sales below Wall Street estimates. Its performance in China has also been a worry after the revival of local rival Huawei.
“The iPhone 15 has been lackluster and we believe iPhone 16 should be the same,” Barclays analyst Tim Long said in a client note, pointing to the China weakness as well as subdued demand in developed markets.
Long is rated four out of five stars for his recommendation accuracy on Apple, according to LSEG data.
The brokerage also warned risks were mounting for Apple’s services business, which has come under the scanner in countries including the United States over app store practices.
The business has often outpaced growth in Apple’s hardware segment in recent years and now accounts for nearly a quarter of the company’s total revenue.
The stock rout on Tuesday erased more than $100 billion of Apple’s market capitalization, as its shares closed at $185.64.
Barclays downgraded the stock to “underweight” from “neutral” and trimmed its 12-month price target by $1 to $160. Before Tuesday, Itau BBA’s “sell” was the only bearish rating on Apple since July 2022.
Analysts, on average, rate the iPhone maker “buy”, with a median price target of $200. The company trades at about 28.7 times its 12-month forward earnings estimates, much higher than the S&P 500’s 19.8.
Editor’s Note: Reporting by Aditya Soni and Medha Singh in Bengaluru; Editing by Shinjini Ganguli, Krishna Chandra Eluri and Pooja Desai
