Alex Husner tapped to lead advocacy for the industry
Staff Reports | Digital Free Press
The Vacation Rental Management Association has announced Alex Husner has been elected to join its Board of Directors.
Ms. Husner will bring her travel and tourism industry expertise to work in partnership with the members of the VRMA to advance the vacation rental industry through education, information, networking, research and advocacy, according to a press release.
By establishing education for the vacation rental industry, events, and a unified voice, the VRMA Board of Directors will mobilize its efforts to strengthen individual vacation rental businesses and the outlook on the industry to ensure the best experience for both property managers and guests, officials there contend.
“The professionally managed vacation rental industry is at a pivotal moment in history that calls for collaboration among several groups to solve the legislation and restriction battles that are happening in destinations across the country,” said Ms. Husner in her campaign statement.
“VRMA has an opportunity to lead these efforts by developing a strong communications and branding strategy that clearly defines who we are as an industry — and who we aren’t.”
Before joining Casago as chief marketing officer, Ms. Husner served as CMO for Condo-World. Since 2009, she grew the company into one of the most recognized brands in vacation rentals, managing 500 properties in North Myrtle Beach and handling sales and marketing for another 5,000 properties across the southeast, the release states.
“I have complete confidence that the election of Alex will be advantageous to the VRMA Board of Directors and help them achieve their goals,” said Steve Schwab, founder and CEO of Casago. “Alex is committed to advancing the vacation rental industry and the work she does embodies the VRMA’s core values of collaboration and integration, integrity, passion, trust and happiness.”
Casago is one of the largest professionally managed vacation rental companies in the US. It has developed a franchise model that allows local vacation rental operators to compete on a national level while retaining 100% ownership of their business. Casago’s tech stack, proprietary homeowner acquisition model, and support systems provide existing and new vacation rental operators with the tools to grow their inventory and increase profitability, according to the release.
