The Finer Properties of the Valley of the Sun

The Finer Properties of the Valley of the Sun

72SOLD raises money for national sickle cell awareness month

photo of 72sold Barrantes child who has sickle cell
A view of Ethan Barrantes, who thrives today due to treatment he receives at the Phoenix Children’s Hospital. (File Photos/DigitalFreePress)
72SOLD offers $10K ask community to join in sickle cell awareness pursuit
Staff Reports | Digital Free Press

September is National Sickle Cell Awareness Month and 72SOLD is matching $10,000 and challenging the community to raise $25,000 for the Sickle Cell Program at Phoenix Children’s.

For Edson Barrantes, chief strategy officer at 72SOLD, the disease hits close to home.

“My son, Ethan, was diagnosed at just five days old with Sickle Beta Zero Thalassemia, a blood disorder where there is no normal hemoglobin produced,” Mr. Barrantes said. “During the first five years of his life, Ethan had multiple hospital stays and blood transfusions. When we moved to Phoenix in 2017 and met Dr. Shah at Phoenix Children’s, the treatment they provided completely changed Ethan’s life. He went from multiple hospital stays to now being a vibrant 10-year-old.”

Sickle cell disease is a hereditary, lifelong, chronic disease passed down through families in which there is abnormal production or structure of the hemoglobin molecule. Symptoms can include anemia, acute chest syndrome, stroke, jaundice, pain and painful swelling in the fingers and toes of children younger than 3-years-old.

Dr. Sanjay J Shah provides proceeds raised go toward the Sickle Cell Program at Phoenix Children’s — and those dollars make a difference.

“This is huge for the sickle cell community and I can’t be thankful enough to 72SOLD,” said Dr. Shah. “This fundraiser brings awareness to the general community. It brings funds to the sickle cell program at Phoenix Children’s that will allow us to participate in cutting edge research, make cutting edge curative treatment more readily available like gene therapy and even funds to help those suffering in the sickle cell community with social and economic challenges.”

On Sunday, Sept. 24, 72SOLD will take to the field at State Farm Stadium before the Arizona Cardinals vs. Dallas Cowboys game to present Phoenix Children’s with a check for $10,000 for their Sickle Cell Program.

In addition to the donation, now through the end of the month, anyone can visit to donate money to Phoenix Children’s.

“We are excited we have the platform to help create awareness about this disease that impacts so many,” said Greg Hague, CEO and founder of 72SOLD. “This truly is a community effort and reaching our goal would not be possible without the help of the public.”

Since its inception in 2018, 72SOLD has expanded rapidly, now offering its popular 8-day home selling program throughout the country. In 2023, with a three-year revenue growth of 1,232%, 72SOLD landed No. 474 on the Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America.

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